Soumo | Partner in developing educational and awareness products and initiatives Let's talk about your needs العربية

Soumo Lab · مختبر سمو

A partner in developing educational and awareness products and initiatives

We bring together expertise in education, content, design and technology to turn ideas and learning goals into useful, applicable products and experiences.

We work with educational institutions, and with the bodies and teams responsible for education and awareness, as a strategic, advisory and delivery partner.

Two ways to work with us

Ready-made products and programmes

Benefit from Soumo's products, programmes and learning tools. We help you choose what suits your goals and audience.

Explore products and programmes

We develop with you

We start from a need or idea you have, or an existing initiative you want to develop. We bring together the right expertise to build a solution that serves your goals.

Discuss your needs with us

Our products and experiences

We develop products, programmes and experiences that combine learning, play, storytelling and technology. They take many forms, united by a concern for the learner's role and what they can understand, make and apply.

  1. Jzur.org جذور

    A system for learning and reflecting on the meanings of Quranic vocabulary, by gathering words into families of linguistic roots.

    Explore Jzur

  2. Kaleemo كليمو

    A tool for Arabic language teachers that helps them prepare games, questions and cards starting from the roots of a lesson.

    Explore Kaleemo

  3. Adwar أدوار

    Scenario-based learning experiences in which children and young people take on situations and challenges inspired by different professions.

  4. Mashahid مشاهد

    An educational theatre experience in which students take part in making the work, from the idea to the performance.

  5. Al-Wajh Al-Arid الوجه العريض

    An experience of making short visual content that turns educational and awareness ideas into stories and scenes.

  6. FunFunktion

    Learning experiences that turn imaginary scenarios into design challenges.

  7. Ayadi & Qalam أيادي وقلم

    A research project exploring how to design experiences that strengthen collaboration and participation.

  8. Maraya مرايا

    An assessment and follow-up system that explores self-understanding and relationships through how each student interacts with a classmate.

  9. And more ..

Our expertise

Integrated professional expertise for developing learning

We work as a multidisciplinary team that brings together advanced professional expertise in education, design, content and technology.

For each project we bring together the expertise it needs, and connect it from shaping the idea to building the product and the experience.

  • Product Development تطوير المنتجات
  • Learning Design تصميم التعلّم
  • Research البحث
  • Science العلوم
  • Design التصميم
  • Engineering الهندسة
  • Programming البرمجة
  • Systems Development تطوير الأنظمة
  • AI الذكاء الاصطناعي
  • User Experience تجربة المستخدم
  • Storytelling السرد القصصي
  • Writing الكتابة
  • Animation التحريك
  • Game Design تصميم الألعاب
  • Visual Production الإنتاج المرئي

Our approach to learning

Learner Agency

فاعلية المتعلّم

We design experiences that give learners a real role in their learning: they ask, choose, try and make, then reflect on what they have learned and use it.

Five connected pillars guide our work:

  1. Creator Mindset

    عقلية الصانع

    We open the way for learners to research, experiment, invent and express their ideas.

  2. Shaping Technology

    قيادة التقنية بوعي

    We help learners understand, choose, use and create with technology.

  3. Collaborative Environment

    بيئة تعاونية

    We design opportunities for dialogue and shared work, so that participants learn together and from one another.

  4. Whole-Person Development

    النمو المتكامل للمتعلّم

    We care about knowledge and skills, and about the curiosity, confidence and responsibility that an experience develops.

  5. Connecting Knowledge

    نصل المعارف ببعضها

    We design learning experiences that bring together the sciences, literature and the arts, and build the ability to discover the links between them.

How did Soumo begin?

Gaith Takrity Gaith Takrity Founder of Soumo Profile on LinkedIn

The idea of Soumo began with the architect Gaith Takrity, a multidisciplinary designer and entrepreneur with long experience in design, digital media, technology and product development.

He holds a bachelor's degree in architecture and a master's degree in design from Harvard University, along with executive and professional certificates from Harvard's schools of business and education.

From there he founded Soumo, to bring multidisciplinary expertise together around creating enriching educational products, tools and experiences.

Contact us

What learning goal are you trying to achieve?

You may have an early idea, a need you are looking to solve, or an existing programme you want to develop.

We start with a conversation to understand your goal, your audience and what you need, then explore the right path.

Let's talk about your needs [email protected]